Keep Clients Coming Back: Expert Newsletters That Drive Loyalty & Bookings

Turn one-time visitors into lifelong clients. Our system creates engaging newsletters that boost loyalty, promote your services, and keep your chairs full.

1. The Outcome: What Your Barbershop Gets

Imagine your barbershop with clients who don't just visit, but stay loyal, book more often, and spread the word. With Born To Be’s Newsletter Service, you get:

• Boosted Client Loyalty & Engagement: Turn every client into a regular. Our newsletters keep your shop top-of-mind, making clients feel valued and connected, encouraging them to return again and again.
• Increased Client Lifetime Value: Loyal clients spend more over time. By staying connected and offering timely promotions, you'll see each client contribute more to your barbershop's long-term success.
• Effortless Promotion of Services & Events: Got a new barber, a special offer, or a second location? Our newsletters are the perfect way to tell your entire client base, driving bookings for specific services, products, or events without extra effort from you.
• Consistent Bookings & Full Chairs: By reminding clients to book, celebrating their birthdays, our newsletters actively work to fill your schedule, reducing empty slots and boosting your revenue.

We deliver these powerful results by combining deep industry expertise with smart communication strategies, ensuring your barbershop builds lasting relationships with its clients.

2. The Problem: Why DIY Newsletters Often Fail

You're busy perfecting cuts and running your business. But trying to handle newsletters yourself, or ignoring them completely, often leads to:

• "Don't Know What to Write": Staring at a blank screen, unsure what content will actually get clients to open, read, and book.
• "My Emails Get Ignored or Go to Spam": Spending time on a newsletter only for it to end up in the junk folder or deleted without a glance, making all your effort feel wasted.
• "It Takes Too Long to Design & Write": Creating professional-looking emails with engaging content is a huge time commitment you simply don't have.
• "My Emails Look Unprofessional": Sending out newsletters that don't reflect the quality of your barbershop, making your brand look less polished.
• "How Do I Get Client Emails from My Booking App?": Struggling to pull client lists from systems like Squire or other booking apps, making it impossible to even start.

You deserve a way to keep your clients engaged and coming back that actually works, without the headaches, wasted time, and confusing tech.

3. What It Takes: The Real Work We Do For You

Our process is designed for big results with almost no effort from you. We combine real-world experience with smart communication technology to make sure your newsletters don't just get sent, they perform – building loyalty and driving repeat business for your barbershop.

Here’s the careful, step-by-step way we work to guarantee your success:

1. Client List Integration & Secure Setup

• What We Do: We begin by securely integrating with your barbershop's client database. We pull your client lists directly from your booking app (like Squire or others you use). Then, we set up and manage your entire email system using Flodesk, a professional and user-friendly platform.
• Why It Matters to Your Barbershop: This ensures your valuable client list is safely and correctly transferred, ready for effective communication. It means you don't have to worry about the technical side of managing email lists, and your messages always reach the right people.

2. Strategic Content Planning & Professional Design

• What We Do: We plan your newsletter strategy to align with your business goals (2 per month or weekly).
  • Engaging Topics: We decide what to send, focusing on content that clients love: promoting new services, barber spotlights, seasonal grooming tips, special events, or exclusive offers.
  • Branded Design: We create custom, professional-looking newsletter templates in Flodesk that perfectly match your barbershop's brand and style.
  • Compelling Copy: Our team of writers crafts clear, engaging messages that resonate with your clients, encouraging them to book their next appointment.
  • Visual Appeal: We incorporate high-quality images and visuals (provided by you or sourced by us) to make your newsletters stand out.
• Why It Matters to Your Barbershop: This ensures every newsletter is a professional, valuable touchpoint that strengthens your brand, keeps clients interested, and actively encourages them to visit your shop.

3. Smart Segmentation & Automated Campaigns

• What We Do: We go beyond sending generic emails. We set up smart segmentation and automated campaigns to send the right message to the right client at the right time.
  • Client Segments: We create groups for your clients (e.g., new clients, loyal regulars, those who haven't visited in a while, or clients who prefer specific services).
  • Automated Messages: We set up powerful automated emails like:
    • Welcome messages for new clients.
    • Birthday greetings with special offers.
    • "We miss you" emails for clients who haven't booked recently.
    • Post-visit follow-ups.
    • Appointment reminders and confirmations.
• Why It Matters to Your Barbershop: This personalized approach makes clients feel valued, not just like another number. It actively drives repeat bookings, increases loyalty, and ensures your communication is always relevant and effective.

4. Monitoring & Continuous Improvement

• What We Do: We handle the entire sending process, scheduling your newsletters for optimal delivery times. After each send, we closely monitor performance.
  • Performance Tracking: We track key metrics like how many people open your emails, how many click on links, and how many unsubscribe.
  • Strategy Adjustment: We use this information to continuously refine your newsletter strategy, ensuring your messages are always getting the best possible results.
  • Content Approval: You'll always have the final say; we send you all newsletter content for your review and approval before it goes out.
• Why It Matters to Your Barbershop: This ensures your newsletters are not just sent, but are actively working to engage clients and drive bookings. Our continuous monitoring means your email marketing is always adapting to keep your clients coming back.

4. How to Get Started: Your Easy Path to Results

Ready to boost client loyalty and fill your chairs consistently with powerful newsletters? Getting started with Born To Be is quick and easy:

1. Click the 'Get Started Now' button below.
2. We'll handle the rest, setting up your expert newsletter service and building stronger client relationships!