Case study

Terminal Barbershop (2) Started Getting 10 New Clients a Day in Just 30 Days

They had the skills but couldn’t be found online. Here’s what happened when we changed that.

The challenge

A Visibility Problem, Not a Skill Problem. Every month, 100,000+ people in Toronto search “barbershop near me.”

But Google only shows the top 5 local results. If your shop isn't there, you’re invisible.

That’s exactly where Terminal Barbershop 2 was: an experienced barber with empty chairs, losing clients to shops with half the talent but better online visibility.

We fixed that in 30 days.

Before they join Born to Be:

Ad Trouble: They couldn’t see or fix their ads—few customers came.  

Expensive Help: Big ad companies cost too much and didn’t help enough.  

No Answers: They didn’t know where their money went or if it worked.  

Weak Website: Their site didn’t look like them or show up online.

"I gained an average of 10 new customers a day. I never thought small changes like the ads or the website would make this much of a difference, but they really did."

Owner, Terminal Barbershop 2

The solution

We implemented our proven barbershop system that delivers results with a 100% success rate

01

Google Business Profile Optimization

Fixed incorrect categories, added service keywords, and optimized photos/descriptions to convert searchers into clients.

02

Built a premium, high-converting website within 2 days

The website, built with Webflow, is fully responsive, reflects the barbershop's brand, includes all the information clients need to book with confidence, and integrates the Squire booking widget.4o

03

High-Intent Google Ads

Ran targeted ads for people searching “barbershop Toronto”—right when they were ready to book.

04

New Client Offer Pop-up

A website pop-up offering 15% off for first-time customers brought in floods of walk-ins and bookings.

The difference

Cost
$197 / month
$2,000/month (avg)
Setup Time
Minutes
Weeks to start
Control
You’re in charge
Little control

Results That Speak for Themselves

10+ new clients daily

Fully booked by week 4

Had to hire a new barber just to keep up

Saved 90% of time on marketing tasks

Doubled Bookings

25% Discount Offer

Pick Your Path

Without Born to Be:

Start From Zero: Navigate the complex world of digital marketing without guidance

Trial and Error: Spend months figuring out what works through costly experimentation

Technical Hurdles: Deal with the learning curve of multiple marketing platforms

WITH BORN TO BE:

Proven System: Implement the exact framework that's already working for barbershops

Immediate Launch: Start generating bookings in days, not months

Complete Control: Use our simple tools to maintain full visibility and control

Guaranteed Results: More bookings or walk away with no commitment