The challenge
Rendezvous was growing fast, but their online ads flopped. They needed more customers, but the ads hid their style and kept people away.
Before they join Born to Be:
Ad Trouble: They couldn’t see or fix their ads—few customers came.
Expensive Help: Big ad companies cost too much and didn’t help enough.
No Answers: They didn’t know where their money went or if it worked.
Weak Website: Their site didn’t look like them or show up online.
"Born to Be and Kai helped grow my business exceptionally from 2 locations to 5 in less than 2 years."
The Rendezvous Team
The solution
Here's what we implemented to transform their business:
Built a high-converting website focused on bookings
Launched targeted Google Ads for each neighborhood
Created a Spotify campaign reaching 1M+ Toronto listeners
Set up automated review collection system
Optimized their Google Business profiles for all locations
We broke down the local competition and made sure Rendezvous showed up first when people searched “barbershop near me."
Ran targeted hiring ads on Instagram and automated the selection process, filling Rendezvous with senior barbers.
The difference
Results That Speak for Themselves
3 new locations opened in just 24 months
1000+ monthly bookings across all locations (up from 80)
15,000+ website clicks from targeted Google Ads
$0.74 cost-per-click for Google Map Ads (significantly below industry average)
10.31% click-through rate (dramatically outperforming industry standards)
1 million+ Toronto listeners reached through Spotify campaign
Making Rendezvous Look Great and Strong
Kai’s Born to Be team gave Rendezvous a new style—a fast website, fun pictures, and special style. We made their look match their shops, so customers felt it across all five locations.
Pick Your Path
Without Born to Be:
Start From Zero: Navigate the complex world of digital marketing without guidance
Trial and Error: Spend months figuring out what works through costly experimentation
Technical Hurdles: Deal with the learning curve of multiple marketing platforms
WITH BORN TO BE:
Proven System: Implement the exact framework that's already working for barbershops
Immediate Launch: Start generating bookings in days, not months
Complete Control: Use our simple tools to maintain full visibility and control
Guaranteed Results: More bookings or walk away with no commitment