The challenge
Haven Barbers, tucked away in a low foot-traffic area of Scarborough, was running their own Google Ads, but barely getting results. Despite a strong in-shop experience, they weren’t showing up online where people were searching.
The owner knew there had to be a better system to tap into the demand.
Before they join Born to Be:
Ad Trouble: They couldn’t see or fix their ads—few customers came.
Expensive Help: Big ad companies cost too much and didn’t help enough.
No Answers: They didn’t know where their money went or if it worked.
Weak Website: Their site didn’t look like them or show up online.
Since working with Born to Be, I averaged about 250 clicks on the ads a week! Some days I get as high as 70-80 clicks. The click-through rate went from 0.5% to 15%. This has been a huge help for us as we are still in the early stages of growth. The support has been incredible too - they get back to me instantly.
The solution
We rebuilt their marketing from the ground up with a full-funnel system:
High-converting, mobile-first website designed to book appointments
AI-powered Google Ads targeting high-intent searchers in Toronto
Seamless Squire booking integration directly on the site
20% off code for first-time clients to boost conversion
The difference
Results That Speak for Themselves
30X increase in click-through rate (from 0.5% to 15%)
250+ clicks per week (up from ~250 per month)
20+ new clients weekly
Dead weekdays turned into steady booking flow
Peak traffic days hitting 70–80 clicks at just $0.65 per click
20% Discount Offer
Your Turn
Without Born to Be:
Start From Zero: Navigate the complex world of digital marketing without guidance
Trial and Error: Spend months figuring out what works through costly experimentation
Technical Hurdles: Deal with the learning curve of multiple marketing platforms
WITH BORN TO BE:
Proven System: Implement the exact framework that's already working for barbershops
Immediate Launch: Start generating bookings in days, not months
Complete Control: Use our simple tools to maintain full visibility and control
Guaranteed Results: More bookings or walk away with no commitment