How Born to Be’s AI Ad Agent Replaced a Traditional Marketing Agency and Improved ROI
Glassbox Barbershop is a leading multi-location grooming brand in Canada. Before partnering with Born to Be, their digital ads were handled by a conventional agency — expensive, inconsistent, and lacking transparency. The goal was to reduce ad costs, streamline management, and generate measurable results across multiple shops.
The challenge
The brand’s existing campaigns were running with minimal optimization and limited tracking. Ad spend fluctuated, lead quality was inconsistent, and performance data was scattered. Despite strong in-person service, Glassbox wasn’t capturing enough new online clients per dollar spent.
The solution
Born to Be replaced the agency with its AI Ad Agent, a fully automated Google Ads system that creates, manages, and optimizes campaigns in real time.
The AI integrated directly with Glassbox’s booking platform, learning from conversion data to continually refine targeting, keywords, and budgets. No manual input, no ongoing management fees — just results driven by live performance feedback.
"Floor and the team at Born to Be have been a great partner to the Glassbox Barbershop brand. They have helped us optimize our online presence to ensure we are reaching the right potential clients, while optimizing our effort to keep costs down. They understand our market and how to take the in person service and promote that within the digital world."
Conclusion
By replacing agency management with automation, Glassbox shifted to a transparent, data-driven model that keeps marketing lean and predictable. Born to Be’s AI Ad Agent turned ad spend into consistent growth — proving that modern barbershops can scale faster when powered by automation.