Evolve Club Generated 1850 Clicks in 30 Days with $0.58 CPC and 12.59% CTR
Evolve Club partnered with Born to Be to establish a performance-driven marketing system. In just one month, we delivered over 1,800 Google ad clicks at $0.58 each and reached more than 38,000 people on Facebook for just $0.34 CPC, all while maintaining a 12.59% CTR. The result: a premium brand backed by a cost-effective growth engine.
The challenge
Evolve Club needed a system that could deliver consistent results in Toronto’s competitive grooming market. The main challenges included:
Before they join Born to Be:
Competing with dozens of established barbershops and salons in the area
No proven digital system in place to reliably attract new clients
Previous marketing efforts led to high cost per conversion and low ROI
A need for scalable, automated marketing that wouldn’t drain resources
“Working with Kai and Floor has been amazing. Our website was built fast, the ads are performing better than ever, and the cost per conversion is the lowest I’ve seen. Their use of AI makes everything smooth, efficient, and professional. The quality for the price is unbeatable”
The solution
We rebuilt their marketing from the ground up with a full-funnel system:
Custom Webflow website designed for conversions
AI-powered Google & Facebook Ads with real-time optimization
Mobile-first booking funnel integrated directly into the site
Continuous updates to keep results improving every week
The difference
The Results (Month One)
1850 total Google ad clicks at $0.58 CPC
12.59% CTR on Google — over 10x the industry average
$0.34 CPC on Facebook (81% lower than benchmarks)
Your Turn
Without Born to Be:
Running Google & Facebook Ads manually usually means wasting money on the wrong clicks
Building a conversion-focused website takes weeks (or months) without expertise
Testing, learning, and optimizing ads is time-consuming and inconsistent
No built-in AI = no way to keep performance improving automatically
WITH BORN TO BE:
Our AI runs Google & Facebook Ads 24/7, constantly learning and lowering your cost per conversion
We deliver a ready-to-go, mobile-first website designed to convert clients instantly
AI makes real-time adjustments that humans alone can’t keep up with
You get consistent bookings every week, without having to manage anything yourself