2167 Clicks. $0.40 CPC. 9.2% CTR. 23,550 Reach in the First Month.
Axum Barbershop wanted more than just visibility, they wanted a steady flow of clients. With a free website, a 20% discount for first-time customers, and AI-powered Google Ads, they transformed their online presence and packed their chairs in just 30 days.
The challenge
Axum Barbershop faced familiar struggles:
Competing against dozens of other shops in Montreal
No optimized website to capture bookings online
Ads were expensive and not driving enough clients
Needed a simple system to get busy without draining time and money
The campaign is doing wonders! Thanks to Floor and Kai for making it happen.
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The solution
We launched Axum’s growth engine with:
Custom, mobile-first website designed to convert visitors into bookings
AI-powered Google Ads targeting high-intent local clients
20% off first-time offer to encourage new client trials
Real-time AI optimization, keeping costs low and results strong
The difference
The Results (Month One)
2167 total ad clicks
$0.40 CPC (well below industry average)
9.2% CTR — strong engagement with ad traffic
23,550 reach across local audience
Chairs consistently busy from new bookings
Your Turn
Without Born to Be:
Running Google & Facebook Ads manually usually means wasting money on the wrong clicks
Building a conversion-focused website takes weeks (or months) without expertise
Testing, learning, and optimizing ads is time-consuming and inconsistent
No built-in AI = no way to keep performance improving automatically
WITH BORN TO BE:
Our AI runs Google & Facebook Ads 24/7, constantly learning and lowering your cost per conversion
We deliver a ready-to-go, mobile-first website designed to convert clients instantly
AI makes real-time adjustments that humans alone can’t keep up with
You get consistent bookings every week, without having to manage anything yourself